SVEASØN is my personal design label: a space where fashion, art, and self-expression come together. Rooted in sustainability, inclusivity, and playful experimentation, SVEASØN stands for clothing that adapts to people, not the other way around.
In addition to sculptural and conceptual pieces, the brand also offers a range of everyday essentials: hoodies, T-shirts, beanies, and caps, all featuring the SVEASØN logo. Understated and versatile, these basics serve as a relaxed introduction to the world of SVEASØN.
Each item is designed with care and produced responsibly, combining comfort and character in one clear visual language.
SVEASØN was co-founded with my business partner Shirin Benkus, and together we shape the vision of the brand, from bold creative direction to sustainable production. In 2024, we were honored to be selected as one of the Berlin Contemporary winners and presented our work during Berlin Fashion Week, marking a major milestone for the label.
Berlin Fashion Week Video
A glimpse into our Berlin Fashion Week debut: showcasing the spirit of SVEASØN in motion. Sculptural silhouettes, bold colors, and performative moments come together in this interdisciplinary presentation, captured during Berlin Contemporary 2024.
The entire planning and execution of the show was a major challenge, from casting and choreography to production and coordination, but it was successfully brought to life through dedication, teamwork, and a clear creative vision. We were thrilled to receive incredibly positive feedback from the audience and the press, including features in Vogue and other leading fashion platforms.